Brew Up.

YES!! Ministry of Sound is FINALLY complete!!

Don’t get me wrong, it was a great brief, but my word the ‘tweekings’ took a long time. So I submitted (with a lot of problems) my posters to D&AD. And here is my explanation…

My set of three typographically-focused A2 outdoor posters are part of a campaign named “Saturday [is] Your Day”, celebrating the time you have to enjoy for yourself, and helping you through a week that is taken up by work, studying, family, chores and much more.

The information in the posters have been designed inside boxes, representing a few different elements; the organized and repetitive daily tasks, the box you are ready to escape, as well as ‘The Box’ inside Ministry of Sound. I chose to use Helvetica as my typeface as the information needed to be easy to read, especially from a moving vehicle and/or at a distance.  The hierarchy of type works as planned, which was easy to portray with a plain typeface. These posters will be placed in specific areas relating to the campaign; work places, universities, transport used for journeys to and from weekly commitments, amongst others. The displaying of the advertisements is important to the campaign; therefore I wanted the location to also show through. The posters are as vinyl’s and can stick to any surface whilst showing a reminder of what they will be able to forget on their day that is Saturday! I have also included smaller sized posters, that will be easier for others to share with friends. They could stick them to other colleagues or peers desks or laptops, resulting in free marketing for Ministry of Sound!